Archive Detail

Speaker:
Thomas Hinz

This event is part of an event series „Methods Hub Training“.

Survey experiments have come to be a standard tool for investigating people’s attitudes, values, opinions and decisions. In particular, there is an increasing use of methods that integrate multi-factorial experimental set-ups into surveys, like conjoint analyses, choice-experiments, and factorial surveys. The course focuses in particular at factorial surveys in which respondents are asked to rate fictive situations or objects. By systematically varying attributes of the situations or objects, it is possible to determine their influence on attitudes or decisions. In addition, the method helps to find out the amount of social consensus. Do all respondents share similar values or are there differences across social groups like younger or older cohorts, people belonging to political elites or not? Researchers’ controlled experimental variation of stimuli allows a reliable evaluation of the impact of the attributes. What is the more, the method allows an explicit testing of decision processes and theories. The course gives a theoretical and practical overview on experimental survey methods. Participants will learn and discuss the features, typical applications, advantages, and shortcomings of different methods, with a special focus on the measurement of social norms and values.

The workshop will take place in an in-person format if the pandemic situation allows for it. Registration is necessary, only a limited number of places are available

Participation: Restricted, Doctoral students are preferred

Registration: Yes - here.